lidl and the porsche

Posted: April 22, 2012 in This is the Voice of Lefty Reason


Lidl and the Porsche

Where do you shop?  No, not for clothes, shoes or big ticket items like cars, TVs and fridges but for everyday stuff that you eat?  In fifteen years of budget supermarket shopping, I saw something yesterday that I had never seen before; a Porsche in Lidl carpark.  Lidl; the pile ‘em high, sell ‘em cheap german-merchant.  No carpets, no heating, no in-store radio just low cost food and booze.  Now, the Porsche driver may well have been taking advantage of Lidl’s notoriously poor “parking only for shoppers” control system or he/she was trawling the aisles in search of cheap veg or undertaking their weekly “centre-aisle-madness” rummage.  What is clear is that the rise of the continental uber-undercutting chains are beginning to irk the likes of Tesco, Sainsburys and even that bastion of middle class tapas-munchers, Waitrose.  Consumers are becoming more price sensitive as the recession continues to bite; cue absolute unadulterated joy for the Lidl-meisters back home in Germany.  How will the big players respond?  Will they cut prices or try and emphasize quality as they look to haul back the Porsche driving Lidl fans?  Keep an eye on the shelves; a price war beckons, the only winner will be the consumers.

  1. Matt185 says:

    Maybe it was Herr Lidl himself. Probably owns at least one Porsche.

  2. Stu says:

    I think you are right Tim, The idea that shopping in discount stores was only for students and the unfortunate has well and truly gone with the arrival of the economic downturn and the ‘credit crunch’. Cost-cutting stores are now becoming a neccessity not only for those on a lower income but also for your average family too, and these businesses are revelling in it. Just look at Kwiksave, 5 years ago it went into administration and now is back again under the wing of Costcutters as yet another well known option for discount supermarket shoppers. What amazes me is that it takes something as huge as a recession before the majority realises that buying everyday items at below average prices is a good idea, regardless of the name on the side of the bag.

    Loving the read Tim, keep up the good work!

  3. Nick Watson says:

    Lidl has been my favourite supermarket for many a year. I live in Germany mind. Here you will often see price-sensitive consumers with fancy cars, You have more surplus income if you buy all life’s necessary commodities at the lowest prices, and why not as Barry Norman would say. It certainly pays off if you shop around.

  4. Torbjørn O.K. says:

    So the Sainsburys at Plas Coch, Wrexham is gone, I guess. Even as a student at Newi, I never once chose Aldi over Sainsburys 🙂 In Norway Lidl never quite made, but then the recession didn’t quite catch on either… But the biggest food chain in Norway is also the winner in virtually all price competitions. Price seems to beat quality also here – recession or not.

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