Lidl by Lidl.

Posted: December 3, 2013 in This is the Voice of Lefty Reason

Where do you shop?  Not for clothes, shoes or big ticket items like cars, TVs and fridges but for everyday stuff that you eat?  According to the latest retail news the Germans are invading grocery land with Lidl, amongst others, ready to launch new attacks against the established giants like Tesco and Sainsburys.  The pile ‘em high, sell ‘em cheap merchants thrive (a bit like undertakers and bookies) when recessionary pressures reduce consumers’ cash in pocket.  The continental uber-undercutting-chains are eating into the big boys’ market share as shoppers scour the aisles for cheap veg or rummage in search of “centre-aisle-madness” bargains (a small generator, a motorcycle helmet and  a chest of drawers anyone?) It is clear that the big boys are starting to take note of the German imposters and that consumers are becoming more price sensitive as the recession continues to bite; cue absolute unadulterated joy for the Lidl-meisters back home in Germany.  Keep an eye on the shelves; a price war beckons, the only winner will be you, the consumer.

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